Remember when a bike wasn’t just a bike?

One moment you were racing down a mountain like a daredevil, the next you were escaping villains, jumping canyons, or leading an expedition into the unknown. Childhood imagination has a way of transforming the ordinary into something extraordinary.

To launch Bumbinos, the new kid-focused mudguard brand from Paraply and sibling to Ass Savers we created a series of four films celebrating exactly that spirit. Each story explores a different fantasy, showing how the right mudguard can become part of a child’s adventure, helping them see themselves as heroes, explorers, stunt riders, and anything else their imagination allows.

From concept development to directing and full production, we had the privilege of bringing these stories to life alongside an incredible cast of young riders whose creativity and energy shaped every frame.